Spotify has acquired Podsights and Chartable,the two leading platforms podcasting marketing, metrics, advertising and analytics. The only other platform that comes close isn't even specifically for podcasts (I'm talkin' YouTube podcasts). The other players in this space haven't made a significant dent in users. It can't sync playback between your devices and app is slow to refresh new podcasts.
Spotify can list your podcast, promote your podcast, sell ads to help you monetize, and give you unrivaled podcast tracking tools.Īpple clearly has no ambition to be significant in podcasting, since the podcast app has a bad user experience. Mission accomplished.Īnd Spotify has been building up its capabilities as an end-to-end podcasting platform for a while now, gaining momentum. When Spotify signed the Joe Rogan podcast, they were clearly looking for controversy as a means of free advertising that Spotify podcasts exist. Spotify has long been aiming to be the dominant podcasting platform in the world, and is continually adding new capabilities through acquisitions and new programs to make Spotify stats better. New additions for Spotify ads and stats are making it a more complete platform. Spotify podcasts are increasingly becoming the dominant Spotify Wants To Be The Dominant Podcast Platform, Here's How They're Going To Do It
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